How to get more 5-star reviews after every move

Reviews are often the first thing a customer checks before calling a mover. A company with 400 recent reviews looks safer than one with 40 old ones, even if the work is the same. The difference is usually not quality. It's asking.

Ask at the right moment

The best moment is right after the last item is placed and the customer says thank you. The second best is the same evening, by text, with a direct link. After a few days, most people have moved on.

Send the review link by text, not email. One tap to the review page gets many more reviews than a link buried in an email.

Make it easy

• Send a link that opens straight to your review form on Google.
• Name the crew in the message: people like reviewing people.
• Keep the ask to two sentences.

Ask everyone, the same way

Ask every customer, not just the happy ones you pick. Google's rules don't allow "review gating" (only asking customers you expect to be happy), and filtering who you ask can get reviews removed. Asking everyone also gives you honest feedback you can act on.

Catch problems before they become reviews

Send a short "How did we do?" message first. If someone says something went wrong, call them that day. A damage claim handled quickly and kindly often turns into a good review anyway.

Answer every review

• Thank good reviewers by name and mention their move.
• Answer bad reviews calmly, once, with a way to reach you. Never argue in public.
• Never offer money or discounts in exchange for reviews. It's against the review sites' rules and the FTC's.

Reward your crews

Track reviews by crew and share them every week. Many movers pay a small bonus when a review mentions a crew member by name. It costs little and crews start asking on their own.